Transform Your Car with Total

The campaign produced by Studio Beyond ran nationwide and was created to attract consumers to Total lubricants.

We created the entire campaign around the slogan: Transform Your Car with Total Lubricants.

The project.

B2C Campaign - Total Lubrificantes

TRANSFORM YOUR CAR WITH TOTAL

The campaign produced by Studio Beyond ran nationwide and was created to attract consumers to Total lubricants.

We created the entire campaign around the slogan: Transform Your Car with Total Lubricants.

The creative concept was inspired by the "Transformers" series, but we created an entirely original character based on the Formula 1 car sponsored at the time by the French company.

The campaign used product purchase receipts, with a prize draw for a trip and tickets to the Brazilian Grand Prix at Interlagos, as well as prizes for gas station attendants.