Essilor Winning Team

In a World Cup mood, we created and produced the sales convention for Essilor's champion team.

Victory was guaranteed, with a stunning goal in the actions and technologies deployed at the event.

The project.

In a World Cup mood, there's nothing better than fostering team spirit at your event. That was Essilor's annual convention. For Studio Beyond, creating the whole concept, uniforms, signage, activations and even a special sticker album wasn't enough. We had to go further and build a plenary with grandstands, a football pitch and a fully mapped 18-meter-wide projection screen.