Secret Camouflage Concealer Launch

Laura Mercier held an international event for Secret Camouflage Concealer, bringing two of the brand's stars to the Brazilian launch: Tayaba Jefri (International Education Director) and Jason Hoffman (Global Beauty Director).

The project.

Laura Mercier held an international event for Secret Camouflage Concealer, bringing two of the brand's stars to the Brazilian launch: Tayaba Jefri (International Education Director) and Jason Hoffman (Global Beauty Director).

The first streamed from Miami and the second from New York.

Using Studio Beyond's Xtreaming platform, our team created the landing and registration page and directed the live broadcast with two-way simultaneous interpretation.

At the same time, another team streamed from a beauty studio where the product was applied during a make-up class.

The event was aimed at the leading fashion and beauty influencers across Brazil.