Givenchy Prisme Libre Line Launch

Client · Givenchy BeautyFormat · Digital events and metaverse
Givenchy Prisme Libre Line Launch
The case

The digital launch event for Givenchy's Prisme Libre line was produced by Studio Beyond on its BeyondXtreaming platform, in partnership with Coolab Digital.

In detail

The project.

The launch broadcast of Givenchy's Prisme Libre line was produced by Studio Beyond through Coolab Digital. The renowned cosmetics brand presented the line, which for the first time combines four shades of loose powder in a single package for a natural make-up finish.

During the event, in addition to a talk, there was a live review of the brand's best seller. BeyondXtreaming followed and produced the entire broadcast.