Escolha Pela Vida

Guto Pedreira is an executive whose career includes VP at Natura and CEO of Jafra Cosmetics. Six years ago he was diagnosed with Parkinson's, and today he champions vulnerability and inclusion as his main source of inspiration. To that end, he launched his project “Escolha Pela Vida” (Choose Life).

The project.

Guto Pedreira is an executive whose career includes VP at Natura and CEO of Jafra Cosmetics. Six years ago he was diagnosed with Parkinson's, and today he champions vulnerability and inclusion as his main source of inspiration. To that end, he launched his project “Escolha Pela Vida” (Choose Life).

The guests were Luiz Seabra (founder of Natura) in the October 2 edition and Mauro Schnaidman (executive at major companies and Global CEO) in the October 21 edition. Both guests had also decided to change their lives in search of a new purpose.

BeyondXtreaming proudly led the project's broadcasts!