
With the FUTURE on the agenda and SUSTAINABILITY as its premise, the main themes of the 91st National Meeting of the Construction Industry, we created the event's entire visual concept as well as its set design and audiovisual production.
The project.
With the FUTURE on the agenda and SUSTAINABILITY as its premise, the main themes of the 91st National Meeting of the Construction Industry, we created a visual concept for the event's set design, which was entirely created, developed and produced by Studio Beyond in just over a month.
Using materials that are used and reused every day in construction and other industries, we turned them into event structures such as stages, booths, screens and furniture, in an elegant and high-impact way.
In addition to the set design, we created actions such as the event opening and a virtual reality activation for the event's social projects committee, giving participants an immersion in the reality of the people supported by the sector's social projects.