Autan SCJ

Studio Beyond conceived and delivered the Autan brand activation during the summer in Portugal, combining live activations with immersive experiences in the metaverse. Over three months, we toured five cities and were present at the country's main festivals. Beyond boosting brand visibility, we organically gained thousands of followers through a gamified metaverse website developed especially for the campaign.

The project.

Studio Beyond delivered an Autan brand activation in Portugal, combining Virtual Reality experiences in the product's metaverse with repellent trials. The public interacted with gamified spaces and received giveaways. The events took place at several festivals, reinforcing the brand's presence.