BeyondXtreming, in partnership with Megalabs, was responsible for broadcasting the launch of Allevia, the first of the Specialties Division launched in the Brazilian market under the brand, on June 1st.

During the event, the benefits and characteristics of the product were presented, in addition to having members and managers of the Megalabs team and medical specialists. Among the guests were: Dr. Breno Caiafa, Marcelo Forti, Renata Liberato, Francisco Cury, César Braum, Érica Breda, Alex Moreira and Deborah Maran.